Subtra blog image The SaaS black hole

The SaaS black hole & how to beat it

The global SaaS market is projected to be worth USD 307 Billion by 2026; this growth in usage is coupled with the need for increased accountability. SaaS management is a big black hole for most present-day companies; here’s how you can do better.

Managing your team’s saas stack with Subtra

Build happier teams with Subtra

With enterprise SaaS usage continually rising, seamlessly purchasing and managing your subscriptions is no easy task for your teams. Every organization must strive to make SaaS management easy, because happier people lead to more productive teams.

Evaluate your SaaS stack

Are you evaluating a SaaS Product? Read this first.

Are you evaluating a SaaS Product? If you or someone who is looking to solve a problem by adopting a SaaS product you need to read this first!

Financial Services and Payment Processing

Financial Tech: Payments & Beyond

Most financial services add a lot of value for their customers; however, retention comes from their software’s differentiating factor and not the financial benefits.

While ‘Payments’ is the first area to be dominated by fintech technology, there are many other financial services, such as lending, virtual cards, etc. that provide many opportunities. Payment processing is the simplest option to add first, but companies can layer additional financial services and products based on the market’s requirements. For example, Shopify started offering lending products because they knew that many of their merchants could not secure a traditional bank loan.

Let’s look at the different models that have emerged and how they open up new fintech opportunities to explore.


Many vertical software companies have monetized payment processing – the best example is when Shopify leveraged Stripe’s API to simplify their merchants’ checkout flow and management. While white labeling payments from PSPs is a valid option, it is challenging to monetize via additional mark-up fees. Organizations that have made this work usually have high transaction volumes or provide tangible reasons to transact over their platform.

 There is quite a lot of opportunity in payments, and the next wave will feature new software providers with even more complex payout flows. For example, managing payments across multiple stakeholders and contractors.

Lending & Financing

Let’s talk about loans of various types for a SaaS company’s customers. This type of lending usually comes in the form of 6 to 36 months short term loans. The lending opportunity depends on the type of loan, but it is most effective for companies with uneven spending.

SaaS companies have rich transaction data and can understand the industry’s nuances better than traditional banks. Therefore, they can potentially offer loans to startups who could not access the required credit line from a bank. Historically, the primary process of providing loans was through referrals, but software players have started working directly with banks and lending partners to enable accessible lending programs with deep data integrations.

If current trends hold, we will witness a rise in software providers frequently accessing lending programs as lending-as-a-service continues to mature.

Bank Accounts

Software companies are also venturing into bank accounts where the end customers can create transactional virtual accounts to hold money and make payments from. A dedicated platform would benefit users with a secure place to easily maintain funds, rather than making constant bank transfers. We have seen this trend apply to e-commerce, hospitality and other service providers where these accounts help manage the inflow of payments. These bank accounts can be enabled with little effort with the help of strategic partnerships as more and more banking-as-a-service providers emerge.


Direct card issuance for employees or end customers to use has seen a rapid growth with companies offering both virtual and physical cards. In particular, spend management software providers like Brex, Divvy, Aspire and Spendesk are all competing for wallet share within the high-growth technology customer segments.

There are other vertical markets; however, that could greatly benefit from virtual or physical cards. This holds particularly true for companies with many contractors/vendors and employees who frequently adopt and use various tools and services.

Subscription Purchase & Management

At Subtra, we understand that it’s almost impossible to get bank-issued credit cards for startups. So most companies end up using their personal credit cards to pay for their company subscriptions. Moreover, a lot of these payments add unwanted costs as companies end up paying for unwanted, duplicate and even forgotten subscriptions with no control over what is being purchased.

To solve these issues, we have created an enterprise subscription management platform. We allow users to purchase, manage and automate their company subscriptions by issuing multi-currency wallets and prepaid cards. We combine deep technological analytics to automatically optimize your teams’ subscription stacks.

We are continually pushing the boundaries of financial technology to bring the best platform experience to our customers.

Top Accounting Software in 2020

The Top accounting software in 2020

Best Accounting Software for Small Businesses

It is of utmost importance for organizations and businesses to track their income and expenses efficiently. When done right, business accounting can help immensely in taxes and save a lot of time and hassle. Accurately tracking expenses comes with many benefits, but modern accounting software will run you for some money. Here are some of the most used accounting software options to choose from.

Intuit’s Quickbooks has gained huge popularity in the world of small business accounting. Quickbooks may not be perfect and it doesn’t come cheap, but it is one of the most featured accounting tools in existence. What started as a Windows focused software, is now a multi platform and multi device accounting software subscription. 

Due to it’s wide use, it is easy to find related content such as tutorials, guides and other information on how it works. While Intuit’s help forum could use a little more work, Quickbooks works extremely well across a wide range of business types and requirements. 

Xero has always been a cloud first platform and found intitial success among Mac users. They were one of the first to include 24/7 live chat support at no additional cost. Xero is also big on integrations, with more than 600 integrations to help companies easily manage their invoicing, inventory, payroll, etc. 

Xero’s standout feature is the ability to track the time and money spent on individual projects, thus taking care of any potential slip-ups or leakages.  

Small businesses with less employees and inventory don’t really have to deal with large complexities which are rampant in larger firms. This is where Zoho accounting comes in. Zoho is a no nonsense accounting tool that works best for small businesses. White Zoho is well known for it’s wide variety of applications, Books is it’s accounting software. 

Books includes easy to understand dashboards with straightforward usability. In other words, you don’t need an accounting tool or have to be tech savvy to understand and use Zoho. Book comes with useful features such as automated reminders when clients don’t pay on time. You can also make the most of its manual journal entries, statements, automated banking along and integrate with Zoho’s project management and collaboration tools. 

Freshbooks offers a quick, simple and secure accounting platform to manage complex as well as day to day business transactions. It features insightful and well organized reports, smart invoicing, multiple online payment options, and a lot more!

Freshbooks is revered as one of the best accounting software in Singapore that delivers precise information on your businesses profits and losses. You can also organize your projects, feedback and files, all in one place and even sort them by schedule. 

MYOB – now known as ABSS Singapore, is an accounting software designed specifically for SME’s. ABSS helps small businesses to manage their finances and operations with a simple and intuitive software. The aim is to leave users feeling confident the moment they use the platform, and save on time spent learning a new software.

ABSS offers a premier option which includes an inventory management system and automated accounting that integrates easily with local banks, IRAS GST portal and with the PEPPOL network. ABSS has complete mult-currency capabilities, department accounting and also supports multiple locations. It is a versatile and trusted option whether you are an SME, accountant, business owner, sales manager or freelancer.

NetSuite is widely adopted and has been the most deployed cloud ERP solution in the world. It’s financial management solution is used by thousands of organizations across various industries to manage their accounting needs. Netsuite ERP offers a modern and scalable solution to run all your financial business processes via cloud infrastructure. 

It includes comprehensive financial management features, including revenue management, billing solutions, inventory, supply chain and warehouse management solutions. Real-time reporting and intelligent suggestions are provided for a single and seamless version of truth when it comes to your company’s financials.

Fastest Growing Workplace Apps

The fastest growing workplace apps in 2020

2020’s fastest-growing workplace applications prove that apps usually grow in category waves. A couple of years ago, collaboration tools such as Slack and Zoom regularly topped the list. 

Here are the Top Fastest-Growing Workplace Apps

This year however, data tools have slowly found their holding with Snowflake (a data warehousing provider) boasting its incredible 273% growth year over year. But it’s not just Snowflake that is leading the party; data cruncher Splunk and Google Cloud acquired Looker – a data discovery tool, also make the cut. 

And as far as developer tools go, Atlassian Opsgenie enters the race for the fastest-growing apps as well. Opsgenie is an incident management solution acquired by Atlassian in 2018.

As businesses continue to prioritize their security stacks, the likes of Envoy, Jamf Pro and KnowBe4 still showcase respectable year over year growth rates. KnowBe4 is still showing and 89% growth year over year in 2020.

AWS a.k.a. Amazon Web Services still reigns as the most popular cloud platforms when it comes to the number of customers. That being said, Google Cloud Platform is coming in hot and showing no signs of slowing down with a 108% year-over-year growth. While AWS, Azure or Google Cloud Platform is still deployed by a third of the total number of customers, about 5% of users choose to integrate more than one IaaS (Infrastructure as a Service) provider via Okta. A multi-cloud world might just be on the horizon!

In summary, collaboration tools may no longer hold top spots as the fastest-growing apps. While Zoom still holds strong with it’s remarkable and continued growth in the past four years, 2020 has proved to be a year where new categories are emerging… and they might just zoom past everyone else!

SaaS Management Facts and Myths

SaaS myths debunked

All good things come with a set of myths and water cooler gossip. While some are hot topics for debate, others can be downright ridiculous. Despite the widespread use of Software as a Service, there are off-the-shelf software and on-premise applications that might dissuade customers from popular SaaS alternatives. Here are the most common myths about SaaS that are being (or have been) ubiquitously debunked.

Myth 1: SaaS is not as secure as on-premise applications

Untrue! Despite some initial teething problems or technical issues reported by major providers, these instances are incredibly rare. There hasn’t been any deal-breaking compromise of a SaaS system documented to date.

Security in cloud services is tailored, maintained and operated with great care. Moreover, industry standards help set a high level of precautionary measures with a keen sense of safety at the forefront of today’s technological innovation. 

Since multi-tenancy and infrastructure sharing are so prevalent in cloud-based architectures, extremely high-security levels are maintained to make sure users are not exposed to the risks of data loss, misuse or privacy violation. Most providers offer network protection, recovery and physical security while following compliance measures such as SSAE. To top it all, SaaS delivered solutions automatically receive the latest security updates at no additional cost.

Myth 2: It’s better to install enterprise applications on-premise

Almost all modern-day applications, tools and software are built to function with little to no intervention from the provider. Cloud applications are designed and delivered to meet the needs of the user base and primarily rely on the internet for discovery, delivery and installation. 

With constant automatic updates based on real-time user feedback, companies get access to new features and capabilities all the time. SaaS is required to meet the needs of a rich and varied user base, resulting in high configuration and customization offerings.

Myth 3: SaaS does not give access to all user data

On the contrary, almost all SaaS contracts and terms will explicitly state that the customers either own or have the right to all user data. Most vendors provide access to rich data and analytics as a part of the product offering via an admin dashboard. Organizations and customers can easily export and use all user data, even if they decide to terminate an agreement. 

It has become a norm for modern solutions to provide flexible reporting and web integrations that allow users to access data instantly.

Myth 4: SaaS is better for small businesses, not enterprise

SaaS is for everyone! Indeed SMBs benefit a lot from the low TCO of Software as a Subscription; enterprise adoption is also extremely high for the same reason. In fact, a majority of SaaS revenue comes from enterprise customers. Minimum effort, low set-up and maintenance costs and ease of use continue to be the dominant reason for all types of consumers to adopt SaaS solutions. 

A large number of users and industry experts recognize SaaS for getting rid of the day-to-day inconvenience of traditional software. As the late Steve Jobs said: “I don’t need a hard disk in my computer if I can get to the server faster.”

Myth 5: On-premise applications are more reliable

Wrong again! SaaS is a more reliable option when compared to on-premise solutions. Modern providers usually offer 99.5% uptime for their software services. Customers are much more likely to experience downtime with an on-premise solution if the software crashes or needs an update.

The brief service interruptions experienced by using cloud software or solutions are shorter and less intrusive. Traditional software has always cost more money, time and IT resources while experiencing downtown. Moreover, cloud infrastructure is monitored 24×7 with reliable customer support as well as load-balancing features. 

SaaS Management Software

What is SaaS?

The ‘as a service’ model has gained a lot of popularity in the last few years. Great strides have been made to make SaaS, PaaS and IaaS not only viable but the preferred model for most businesses and organisations. 

Software as a service is a cloud-based software delivery model in which the software provider develops and maintains the application software while providing automatic updates and customer support. This software is made available to the customers digitally via a pay-as-you-go ‘subscription.’

Since the provider manages all the hardware, middleware, configuration and security, SaaS customers enjoy the benefit of instant deployment and ease of scale at a dramatically lower cost.

SaaS Management Software for Businesses

SaaS has made it possible for employees to instantly own and use all the tools that they need for their jobs. It has also given widespread access to these tools, making adoption easier and quicker than ever before. There is no surprise that on-premise applications and manual license purchases are becoming obsolete. SaaS gained popularity because it allows organizations to minimize their business overheard without the hassle of long term commitments or IT involvement. Despite some initial challenges, widespread consumer demand has cemented the growth of software as a service. 

Modern cloud suites can function across and connect everything from financials, human resources, procurement, e-commerce, marketing, sales, project management, communication and more.

Major benefits of a modern SaaS solution include:

  • End to end built-in processes
  • Ease of configuration 
  • Personalization 
  • Rapid data portability
  • Comprehensive cloud security
  • Real-time analytics and insights
  • Ease of integration and scale